Rebl Industries recently announced that it signed significant framework agreements with H&M and IKEA Svenska AB to deploy its systems using a robots-as-a-service, or RaaS, model. The company said its robots can relieve warehouse staffers from repetitive and physically demanding work.
To accelerate its global expansion, Rebl Industries has appointed Nicholas Tengelin, who has held senior leadership roles at automotive companies Volvo Cars, Hedin Mobility Group, and Hogia, as its first external CEO.
“This is just the beginning. Bringing Nicholas on board is a major step toward building a leading robotics hub and scaling our solutions globally,” stated Alexander Westerling, co-founder of Rebl and CEO of Pulsen Fusion. “With his leadership, alongside our talented team and strong partnerships, Rebl Industries is well-positioned to make a meaningful impact in warehouse robotics.”
Rebl targets warehouse automation needs
While robotic automation has long been common in automotive and industrial manufacturing, the warehousing industry is going through a similar transformation, according to Rebl Industries. The company claimed that its RaaS offering will help it take advantage of this change.
Rebl has designed systems for tasks such as sorting, palletizing, and depalletizing. The robots can identify, pick, move, and load unsorted goods of varying sizes and packaging in real time, it said.
The company has equipped them with proprietary software, AI, and advanced sensors. The robots also feature an intuitive interface for human interaction and are part of a neural network that enables shared learning, continuously improving their performance, asserted Rebl.
H&M expands warehouse robot usage
Since the summer of 2024, H&M has been using Rebl’s robots at its Nordics online sales warehouse in Sweden. This combination of process-supporting technology and teamwork has produced positive results by enhancing production predictability and efficiency. The fashion retailer is planning to automate more locations.
“We’re excited to partner with international companies like H&M and IKEA,” said Tengelin. “Our AI-powered robots quickly step into warehouse operations, supporting a decrease in repetitive tasks for employees and an increase in overall efficiency. This game-changing technology opens new automation possibilities for sectors previously unable to leverage robotics.”
Founded in 2018, Rebl Industries operates out of Gothenburg, Borås, and Skövde in Sweden. The privately owned Pulsen Group, led by Jonus Bartholdson, has backed the company since 2021.