NAPA Auto Parts is a major U.S. retailer and distributor of automotive replacement parts, accessories, and service items. The company has partnered with Brightpick to deploy automation across its distribution network and improve warehouse performance.
“We’re excited to expand our use of Brightpick automation technology with this partnership,” stated Justin Ducharme, executive vice president of distribution and logistics at NAPA. “This collaboration supports our goal of continuously improving how we serve our customers.”
“Brightpick’s expertise in warehouse automation will help optimize our store network’s handling, replenishment, and overall performance to support the growing demand for fast and reliable auto parts delivery,” he added. “We look forward to a long partnership with Brightpick.”
NAPA is a part of the Genuine Parts Company‘s Automotive Parts Group, a leading distribution system with nearly 6,000 stores in the U.S. carrying more than 560,000 available parts, accessories and supplies.
NAPA adds sites after a successful pilot
NAPA Auto Parts’ network includes more than 17,000 NAPA AutoCare and AutoCare Collision Centers across the U.S. The Atlanta-based company said it serves automotive service professionals, do-it-yourselfers and everyday drivers with quality parts, accessories, and supplies to keep cars, trucks and equipment performing safely and efficiently.
The automotive parts retailer said it has a reputation for knowledgeable staffers and rapid availability. Brightpick and NAPA first collaborated in 2025 on a pilot project, which has been running successfully.
NAPA then signed an agreement with Brightpick for an additional site in early 2026, with the potential for installations at other locations. The first project under this agreement will include more than 100 Brightpick robots to support high-volume processing.
“Our partnership with NAPA is a huge milestone, as it marks our first customer in the automotive sector and largest U.S. customer to date,” said Jan Zizka, co-founder and CEO of Brightpick.
“This demonstrates our ability to easily scale our automation solutions with large enterprise customers – including Fortune 500 companies like NAPA – in multiple locations. We’re excited to support NAPA’s operations and value their continued investment in our technology across their national network.”
Brightpick integrates robots with existing systems
Given the scale and complexity of NAPA’s operations, Brightpick said its robots will be critical to maintaining service levels and operational efficiency. The goal is to fortify NAPA’s leadership position in the automotive aftermarket, said the company.
Brightpick claimed that its multi-purpose AI robots enable warehouses of any size to fully automate order picking, buffering, consolidation, dispatch, and stock replenishment. The company said its mobile manipulators take just weeks to deploy and allow companies to keep their warehouse labor to a minimum.
In addition, Brightpick plans to tailor its systems to perform in NAPA’s warehouses, integrating goods-to-person (G2P) robots with existing technologies. With intelligent software and data-driven insights, the company said its robots will enable faster processing, improved accuracy, and greater throughput for NAPA’s store network.
Austin, Texas-based Brightpick has more than 250 employees and hundreds of AI robots deployed with customers across the U.S. and Europe.