Global sports brand PUMA plans to increase the number of orders it fulfills daily from 100,000 to 200,000. Automation provider AutoStore and systems integrator Bastian Solutions today announced that they have expanded their strategic partnership and are implementing an AutoStore system at PUMA’s new distribution center in Phoenix, Ariz.
PUMA said it expects the automated storage and retrieval system (ASRS) to improve speed, efficiency, and accuracy across its entire retail supply chain, as online orders increased by 18% in the first half of 2024.
“At PUMA, our mantra is ‘Forever faster,’ and that includes getting our products in the hands of our customers,” stated Bob Philion, PUMA North America president. “With the rise of e-commerce, we’re seeing a higher volume of orders moving through our facilities, in addition to more frequent surges in demand.”
“Our continued partnership with AutoStore and Bastian Solutions allows us to maintain this rapid pace while ensuring every order is fulfilled accurately and efficiently,” he said.
ASRS helps PUMA keep pace
With retail ecommerce sales estimated to exceed $8 trillion by 2027, having an efficient, fast, and accurate order fulfillment process is essential, noted the companies. AutoStore said its ASRS is a cube-based modular storage system with robots and software to improve operational efficiency.
Since 2015, PUMA has integrated AutoStore’s technology with its operations in distribution facilities in Indiana and California. Bastian Solutions implemented the ASRS from the planning phase to execution on-site.
As a result, the retailer reported that it accelerated order fulfillment with 99% accuracy, scaled up warehouse capacity by tenfold during peak times, and improved delivery times from two weeks to the same day.
“At Bastian Solutions, we take pride in our long-standing partnership with AutoStore, having integrated over 100 of their systems across various industries,” said Aaron Jones, president and CEO of Bastian Solutions. “During our decade-long relationship, we’ve seen AutoStore become one of the most widely adopted automated fulfillment systems in the world, and we’re honored to be a part of that journey.” “
“PUMA is a prime example of how, together, we prioritize the needs of our customers, solving operational challenges while helping them meet and exceed their business objectives,” he said. “Our collaboration with PUMA showcases the power of innovation and customer-centric solutions to drive performance and efficiency.”
PUMA, Bastian Solutions, and AutoStore said that over the past 10 years, they have:
- Moved more than 50 million items
- Accelerated order fulfillment with 99% accuracy
- Shipped over 150,000 units per day and 2 million units per month, even during peak times
- Increased warehouse inventory capacity by 10X, storing 4.2 million units in 100,000 sq. ft.
- Shortened order-fulfillment times from days to hours for priority shipments
- Reduced energy costs by up to 85%
- Increase Inventory Accuracy to 99%
“At AutoStore, speed is central to our value proposition. That’s why our system not only delivers high speed but also ensures accurate operations with minimal energy consumption,” said Mats Hovland Vikse, CEO of AutoStore.
“Our partnership with PUMA exemplifies how our solution is perfectly suited for high-throughput operations, even during peak demand,” he said. “We are grateful to the team at PUMA for our ongoing collaboration and for trusting us to provide a fulfillment solution that meets the evolving demands of customer service.”
Arizona welcomes automated fulfillment
Philion celebrated PUMA’s grand opening alongside Gov. Katie Hobbs; Jerry Weiers, mayor of the city of Glendale; Sandra Watson, president and CEO of the Arizona Commerce Authority; and Chris Camacho, president and CEO of the Greater Phoenix Economic Council (GPEC).
“We are grateful that PUMA, one of the world’s most recognizable brands, has chosen Arizona, furthering our reputation as a premier logistics hub supporting global companies,” said Gov. Hobbs.
“Greater Phoenix is an increasingly global market, and this collaboration between AutoStore, Bastian, and PUMA underscores the accessibility and reach of the region,” said Camacho. “PUMA will be able to leverage the local workforce and regional infrastructure to increase speed and scale of operations, building upon the brand’s worldwide operations and legacy.”
AutoStore and Bastian also recently collaborated on an ASRS deployment for third-party logistics provider GEODIS.