Expanding from warehouse orchestration and inventory software, GreyOrange Inc. last week acquired Site Bionics Inc., which has developed an AI-powered digital twin platform. The company said that the combination of Site Bionics’ security technology and its own gStore item-level RFID intelligence will give retailers a single view of what is happening in their stores, including both the products on the floor and the people interacting with them.
“For years, this industry has promised retailers that RFID and computer vision would come together and show them the full story of their stores. That promise has gone unmet,” stated Adam Blair, co-frounder and CEO of Site Bionics. “Don [Gillett] and I built Site Bionics to solve the computer vision side of that equation. GreyOrange has mastered the RFID side. Together, we’re finally delivering on it.”
Blair, the founding chief technology officer of RADAR, and Gillett, the former head architect of Amazon Go, founded Site Bionics in 2023. The San Diego-based company said its platform uses existing security cameras to understand the physical store and the behavior of the shoppers and staffers within it.
Site Bionics to initially deploy in gStore
The Site Bionics team has joined GreyOrange to deploy its technology first in gStore, with plans to extend it into warehouse operations through the GreyMatter platform. The companies did not disclose financial terms.
GreyOrange described gStore as “a sensor-agnostic intelligent inventory solution that delivers inventory truth through real-time visibility and actionable insights. The platform helps retailers improve inventory accuracy, store execution, and omnichannel fulfillment by integrating data from RFID, computer vision, and other sensing technologies.”
Suwanee, Ga.-based GreyOrange added that gStore enables loss intelligence, shopper analytics, and spatial intelligence to reduce shrinkage, understand shopper behavior, optimize store layouts, and deliver positive customer experiences.
“After years of putting cameras to work across industries, I’ve learned that a camera’s real value is in what it measures, not what it records,” said Gillett, co-founder and CTO of Site Bionics. “Site Bionics brings that thinking to retail, using the cameras already on every store’s ceiling. Paired with gStore’s RFID data, the store’s digital twin knows not just where people are, but what they’re doing with the products around them.”
GreyOrange to unify product and people intelligence
With Site Bionics, GreyOrange said gStore will bring together what retailers know about their products and what they can see happening in their stores:
- A live digital twin of the entire store, with no new hardware. Shows how shoppers and staff move, where they linger, and what they interact with, in real time, using existing security cameras.
- AI that explains what it sees. Video-language models turn camera footage into plain-language answers, so teams can ask questions like “Which stores set up the new display as planned?” or “Are mannequins dressed in the current season’s looks?” instead of scrubbing through hours of video.
- RFID and computer vision in one model. Together, they give retailers an in-store sales funnel down to the individual item, and automate loss investigations so asset protection teams get faster, more complete reports.
- One system replaces many. Inventory, shopper behavior and loss insights come together in a single view, replacing the patchwork of separate tools retailers manage today.
The company noted that it built the platform is built with privacy in mind. All tracking is done anonymously, video is processed on site, and the entire system is protected by enterprise-grade security and privacy controls.
“Adam and Don have spent their careers at the frontier of store intelligence, from item-level RFID to the camera systems behind Amazon Go,” said Akash Gupta, CEO of GreyOrange. “Together, we’re giving retailers the ability to do more with the infrastructure they’ve already invested in. The cameras on their ceilings and the RFID tags on their products become one AI-driven picture of everything happening in the store. That means fewer blind spots, faster decisions, and the insight needed to drive more in-store conversions.”
Founded in 2012, GreyOrange said its AI-powered GreyMatter and gStore products deliver continuous improvements in throughput and sales volume for supply chain and retail leaders across more than 3,800 locations worldwide. It claimed that more than $1 billion in inventory flows through its systems every month, providing a data foundation for next-generation modeling.
The company said its systems are vendor-agnostic and compatible with diverse automation hardware through the Certified Ranger Network. Its Certified Partner Network of integrators delivers its systems across the Americas, Europe, and Asia.