Trew LLC and Brightpick yesterday said they have partnered to combine Trew’s expertise in developing and manufacturing materials handling automation, software platforms, and integration with Brightpick’s technology for flexible automated fulfillment.
“We are excited about the addition of Brightpick to our ecosystem,” said John Naylor, chief revenue officer at Trew. “Fulfillment operations are under constant pressure to adapt quickly to business changes and SKU variations. Brightpick adds robotic fulfillment technologies that complement our portfolio and give clients more options when flexibility, storage density and picking productivity are priorities.”
Trew said it serves the retail, e-commerce, distribution, and parcel industries with sortation, conveyors, robotics, automated storage and retrieval systems (ASRS), and lifecycle services. The West Chester, Ohio-based company‘s stated goal is to help clients’ operations run smarter, adapt faster, and achieve the highest lifetime value.
Brightpick brings mobile fulfillment robots
Austin, Texas-based Brightpick provides AI-powered fulfillment systems that include autonomous mobile robots (AMRs), machine vision, and robotic picking directly from storage. The company said its products enable warehouses of any size to fully automate order picking, buffering, consolidation, dispatch, and stock replenishment.
Trew plans to integrate two Brightpick technologies:
“Both Brightpick and Trew are growing into leaders in material handling,” said James Cox, chief commercial officer at Brightpick. “This partnership reflects that shared trajectory and aligns well with both our cultures of putting customers first. We look forward to leveraging Trew’s experience to bring unique and efficient warehouse automation solutions to market.”
Brightpick said its award-winning systems take just weeks to deploy and allow companies to keep their warehouse labor to a minimum. The company has more than 250 employees and hundreds of AI robots deployed with customers across the U.S. and Europe.
Trew connects automation to software and services
Trew said the partnership strengthens its ability to support retail, third-party logistics (3PL), and distribution operations seeking scalable fulfillment automation. The company connects Brightpick’s robots with its SmartMoves WX warehouse execution system (WES), CHAMP warehouse control system (WCS), sortation and conveyor technologies, and project services.
Trew said this creates an integrated solution supported by its customer experience team for the life of the system.
“Automated material handling works best when the process, people and technology are aligned,” Naylor said. “Expanding our ecosystem of partner technologies gives clients more flexibility and helps Trew solve a wider range of fulfillment challenges while protecting the long-term value of their automation investments.”